SEO for Insurance Agents
The insurance seo landscape is constantly evolving. Agents need to stay up-to-date with the latest seo trends and invest their time in building a successful seo strategy for their agency. Insurance seo isn’t just about keywords, it’s also about having quality content that speaks to your target audience on all channels! Learn how you can prepare your agency for this changing digital landscape!
Insurance agents need to build their online presence to keep up with the constantly-changing digital landscape, and not just focus on overall traffic and conversions. Learn how SEO for insurance agencies can boost your rating in search engines and help you generate revenue.
Insurance Agents need to invest their time and energy into building a solid SEO strategy for themselves and their agency. The digital landscape has changed, and agents must find new ways of improving their visibility online. The insurance industry is super competitive, it takes a while to improve your search results, but the longer you wait, the harder it will be for you to catch up in the insurance marketing game.
Content Marketing for Insurance Agencies
An effective SEO strategy for insurance agencies starts with a solid foundation of content marketing and in-depth keyword research.
Start by looking at your target keywords and understanding the needs of the personas that you are targeting with the content marketing efforts. How can it be seo for insurance agents? Use this information to create content around those specific topics, while also writing about what is happening in our industry, quoting thought leaders within your area of expertise, and giving back to your community with how-to articles.
Keyword Research
Keyword research is vital for Insurance SEO. With keyword research, you can prioritize which keywords to improve on, scale quality leads and minimize the cost of customer acquisition. The SEMRush platform offers a free trial to see how it works.
Create a Shortlist
Use your keyword research tool to create a list of potential keywords. Add keywords to your list that seem to be relevant. Add any that seem relevant for now and chisel it down later.
The point is to get a good overview of your potential and create a content plan based on all of the keywords. For example, the words used to make a list can include seo for insurance agents, seo company, seo agency.
Create a Shortlist of keywords:
- Seo for insurance agents
- Insurance Seo Company
- How to improve your seo ranking on google
Insurance Agency Web Design
For insurance agencies, the web is an important medium to attract new clients. One way of doing this is by designing a website with thoughtful design and grouping topics together.
In order to get the best insurance website, you need to know what your agency needs.
The first step in the process is figuring out how much time and money you have available for your project.
Next, decide on a design that will work for all of your customers, and many times it is the more basic design, don’t get too flashy. Also worry less about what it looks like on the desktop and place more importance on how it looks on your mobile phone.
Remember Less Is More in most cases, read on to learn why.
An insurance company or insurance agent should always have full control AND be able to update their own website without having to call someone else or pay them extra money. If you don’t have full control of your insurance website, you are just renting it.
To give you an idea, you can find high quality websites designed for you for $500 – 1000 since most websites are built from templates now days. Then get a good solid hosting plan which should run about $35 – 50 a month for managed hosting.
Build a logical website structure
If it’s hard to navigate, visitors and potential customers will be annoyed and likely start search over. Website structure should make sense and flow nicely. Site structure is important to make sure visitors and customers understand and understand your content.
To improve your website traffic, you need to make sure your website url structure is set up so google is more likely to rank your insurance website higher in the search engine results page. Your sitemap is your table of contents for the search engine, the cleaner and more organized it is the easier it is for the search engines to navigate and find all of your insurance products content.
Ensure fast loading times
Google Page Speed Insights analyzes your page speed and offers feedback for its improvement. A slow-loading website is bad at keeping customers’ interest, too. Search engine bots are clued into this behavior and prioritize pages that load faster.
Tip: Test your website with Google’s Page Speed Insights.
Search engine optimization for mobile
The Google Mobile-Friendly Test is a tool to help enhance your website’s search engine quality. In 2020, Google will prioritize mobile-optimized websites in their rankings, indexing all pages on mobile devices first. As of 2020, the indexing by Google will be done primarily by scanning the pages accessible from mobile devices and displaying results according to their analysis of your mobile version.
Tip: For more information, visit Google’s mobile friendliness test
Create quality content
Most modern SEO strategies focus on providing customers with quality content. This can be anything from a blog post on how to handle a certain type of claim, to a downloadable PDF highlighting essential information about a specific insurance company or insurance policy.
People have become much pickier when selecting an insurance provider because of how easy it is to research and vet potential agencies through the Internet. Pushing out high-quality content to potential customers is a smart, effective way of distinguishing yourself as a trusted, industry-leading agency.
Quality content can be in the form of any of the following:
- Blog Post
- Press Releases
- News Articles
- Images
- Videos
- Podcasts
- Tweets
- Facebook Posts
- Ebook
It’s important to know what keywords you’re targeting and include those in your copy, but it’s more crucial that the quality of your content is high.
Remember, you are not only competing with other insurance agencies and insurance agents, but car insurance companies are also your competitors. Auto insurance companies spend more on internet marketing and search every year, but you can grab some of that search traffic with the right keyword research and seo plan of action.
Learn how to quickly create quality content
Content marketing, usually considered a subset of Search Engine Optimization (SEO), is now required for insurance agencies. Blogs provide an easy-to-use multi-purpose tool that give you the following benefits:
- Use content marketing to promote your agency
- Be the go-to expert for your client’s industry
- Blog and distribute quality content that is valuable to people in your target market
- Get valuable backlinks from external sites
- Generate Leads
- Increase customer engagement
Actively posting content your audience finds valuable, increases engagement and reinforces your authority.
For search engines, it also boosts your authority to be on the radar of the world’s search engine bots.
Content marketing is a great way to be found in search engines, but it doesn’t have to just focus on SEO. One of the most successful and cost-effective ways your agency can use content marketing is by making sure you’re blogging about topics related to insurance!
Internal Linking
Take time to internally link between pages so that users can navigate easily across various sections of the agency’s website- starting at the homepage would be best!
Link from page to page – If there are multiple products that are typically bundled together, its ok to link from the car insurance page to the home insurance page.
Link from blog post to product page – create topical authority for your product page by linking to it from a smaller blog post about the same topic.
Internal linking is a way to connect topics and pages together so that content is easy for searchers to find. The first step in making this happen would be to add links from one page on the website, like an auto insurance product page or home insurance blog post, back onto the homepage of your agency’s website. This will give visitors a way to navigate around the site.
When linking for seo reasons, you want to use it to connect topics. Add a link on a blog post back to your associated product page, this tells the search engines these topics are related and allows for the product page to rank higher for more search terms because the blog post and web pages are now connected.
Share your blog post content to your social media account – The most important thing is getting people talking about your insurance agency and spreading your message through their own networks! Share relevant posts on Facebook, Twitter, LinkedIn, etc., to help establish a strong digital presence for your insurance agency. This is called social proof.
Add structured data
When launching a more technical seo campaign, one of the first things that should be considered is adding Structured Data Markup.
Structured Data Markup is a form of text that’s invisible to users but gives the search engine bots key info. This text is invisible to website visitors. Most domains have plug-ins and tools to allow you to seamlessly add these details to your site.
Build social proof
Build out your Google My Business listing. While it is important to have a website, it is more important to have a google my business verified account.
Reach out to past and present clients for reviews on your Google My Business page. 70% of people will take the time to leave a review when asked, which is an immense help in improving your seo ranking.
Insurance agents can also benefit from a business’s customer by getting their reviews on their Google My Business listing
Our best recommendation would be to perform some social media management and monitor the GMB for negative reviews and respond with positive content in an effort to turn around any bad publicity.
Link Building Strategies
For larger insurance companies and agencies are better off hiring professional SEOs to provide insurance seo services that represent their insurance agency.
For DIY SEO for insurance agents, it’s best to start with setting up your brand online and making sure you’ve established a social media presence. It’s also wise to blog at least once or twice a month on relevant topics in your industry. Join a private seo for insurance agents mastermind like Club 3MTA3 from Trekka Digital to learn more Indepth ways to improve your internet marketing.
The best way to link building requires a lot of time, interest, and expertise – plus good link data and tools are expensive! But it all starts back with Quality Content
Use Google My Business
More than 90% of Google’s search engine searches for local business are embedded in it. GMB listings are prioritized in local searches, appear on Google Maps, and position contact information prominently.
Your listing can highlight client reviews, featured photos, and even recent blog content. Build and maintain a compelling GMB profile by using these tools and maintaining a strong presence at the top of your local listings.
Insurance agencies need to invest in both an active online presence as well as a strong personalized presence on the internet to compliment any other marketing efforts.
With reviews and quality content becoming more and more important, consider a service that will guard your google my business data in the event your listing gets suspended or a competitor maliciously changes your data.
In Summary
If you are an insurance agent, your digital marketing strategy should be focused on SEO. Having a website is no longer considered the basics, but now having Google My Business listings and optimizing it with quality content to drive all things SEO.
Join our private mastermind group of Insurance Agents where we discuss techniques on how to get top rankings in search engines such as Google, Bing and Yahoo! without breaking the budget.
– Project 3MTA3 is the best place to learn about Insurance SEO because you’ll get access to seo strategies from other insurance agents.
– Learn how search engine rankings work and how to achieve them for free or on a budget
– Get feedback from other members in our private mastermind group, with your ideas for bettering your content marketing for search intent.
– Join us today so you can find out what others are doing right!
Don’t get eaten by your competition
Start taking steps to improve your visibility online