Driving Customers to your business…
Local SEO (Local Search Engine Optimization), is a way to market your local business online and ensure you reach local customers at the exact time they’re looking for you online.
of Consumers search online to find a local business
of mobile local searches resulted in offline purchases
of consumers say they check online reviews
of consumers read local businesses’ response to reviews
Get Your E.A.T On!
E.A.T. stand for “Expertise, Authoritativeness, and Trustworthiness”.
There are three main things that a search engine, like Google, looks at when ranking websites in search results. These are the most important things, so it is critical that all of your digital assets help build your EAT Reputation.
- Relevance – how relevant is the search term to the business?
- Prominence – What is the authority of the local business?
- Popularity – How often are other businesses linking to your location?
- Social Proof – How many and how often are consumers leaving reviews for your business?
- Citation Signals – Are all of your directory listings providing consistent business details?